Before many other diet sodas existed, TAB was already available. It became the first low-calorie soda that many Americans tried.
For years, TAB remained one of the only major diet drink options.
This early start helped it gain loyal customers who continued drinking it for decades.
A Taste People Remember
TAB had a flavor that many people describe as different from modern diet drinks.
Some remember it as lighter and slightly sharper than newer diet sodas. Others recall the taste as distinctive and easy to recognize.
Because modern diet drinks use different sweeteners, many longtime TAB drinkers say nothing tastes exactly the same today.
Memorable Packaging
TAB’s packaging was easy to recognize.
The pink cans and bold lettering made it stand out on store shelves. The design became part of the brand’s identity and is still remembered by many people today.
For some people, the packaging alone brings back memories of earlier decades.
Why TAB Slowly Disappeared
Even though TAB had loyal fans, it gradually became less common over time.
Competition from New Diet Sodas
Continued On Next Page
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